LOVE SUM SECURES SAINSBURY’S LISTING AS SIZEABLE NEW UK FACTORY FUELS RAPID GROWTH

LOVE SUM SECURES SAINSBURY’S LISTING AS SIZEABLE NEW UK FACTORY FUELS RAPID GROWTH

MasterChef finalist Sandy Tang proves restaurant quality, chilled dumplings are in demand, with nationwide Sainsbury’s rollout following major UK manufacturing investment Love Sum, the fast-growing chilled dumpling brand, co-founded by 2020 MasterChef finalist Sandy Tang, has secured a nationwide Sainsbury’s listing, marking a major step in making fresh, authentic dumplings as accessible as chilled pasta. […]

Stars light the way for Sainsbury’s New Core Christmas Range

Stars light the way for Sainsbury’s New Core Christmas Range

Sainsbury’s unveils new packaging designs for their core range of Christmas products in collaboration with creative agency, BrandMe. For this year’s core Christmas range, BrandMe worked to refresh last year’s designs with a new concept inspired by the wonder of a theatrical Christmas stage. The festive collection celebrates the classic treats that customers return to […]

Pudding it out there: Sainsbury’s reinvents the Christmas pudding in tongue-in-cheek fairy tale advert

Pudding it out there: Sainsbury’s reinvents the Christmas pudding in tongue-in-cheek fairy tale advert

Sainsbury’s much anticipated Christmas advert will air for the first time today. Through a light-hearted tale, this year’s advert celebrates the innovation and creativity of Sainsbury’s Taste the Difference Christmas range. Centring on one of the most divisive foods – the traditional Christmas pudding – the tongue-in-cheek advert brings to life the imagination and ingenuity […]