Argentine Beer Brand Brahma Uses GIFs to Make a Full-Blown Ad

Argentine Beer Brand Brahma Uses GIFs to Make a Full-Blown Ad

It was only a matter of time before one of the staples of social media and pop culture, GIFs, made their way into the commercial world. Buenos Aires agency Santo has disguised this new ad for Argentina’s most popular beer, Brahma, as a series of ridiculous GIFs. The aim: to capture the attention of its […]

Coca-Cola Announces New ‘One Brand’ Global Marketing Approach

Coca-Cola Announces New ‘One Brand’ Global Marketing Approach

Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and […]

That Premier Feeling…That Calls for a Carlsberg

That Premier Feeling…That Calls for a Carlsberg

Carlsberg beer has launched a brand new global marketing campaign to sit alongside its three year deal with the Barclays Premier League – the most famous football league in the world, with a cumulative audience of 4.7 billion people. Entitled ‘The Ride,’ the commercial focuses on the rollercoaster of emotions that everyone involved with the […]