Burns Group Unveils New ‘Seize the Lake’ Campaign for Labatt

Burns Group Unveils New ‘Seize the Lake’ Campaign for Labatt

This summer, Labatt sought to establish its relevance among its core demographics, particularly within the Great Lakes market. Given the region’s prominent “lake culture,” Labatt wanted to show how the brand deeply understands (and endorses) this summer time phenomenon.  Labatt tapped Burns Group to create a campaign that was built on the idea that our […]