Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

 Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]

Serviceplan Embodies the True Spirit of Harley Davidson in Drinkable Form

Serviceplan Embodies the True Spirit of Harley Davidson in Drinkable Form

Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes.  Kraftrad has taken his obsession to another level, with the creation of ‘The Archaeologist,’ a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine […]