Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches. Sharp’s Brewery and […]
Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks. The new Sharp’s identity features a wave holding device ‘which talks about the North Atlantic coast of Cornwall’, where the brewery is located, says Buddy creative partner Mark Girvan. One of the main drivers of […]