McDonald’s is creating a “luxury dining” experience to mark the launch of its Signature Collection range of burgers across its UK outlets. The fast-food chain has partnered with Made in Chelsea star Mark-Francis Vandelli to create the activation which will be its first-ever “reservation service”. The restaurant will be in Kensington, London, on 15 August. […]
To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]
