Over the Moo partners with Dog Cat & Mouse to ignite its 1st national marketing push. Over the Moo, the award-winning disruptive dairy-free ice cream bites brand, has appointed independent creative agency Dog Cat & Mouse to shape and lead its first nationwide marketing campaign, which rolls out early 2026. The appointment comes as Over […]
A significant upscale moment for plant-based, ice cream pioneer Over the Moo sees Simon Goodman and his team initiate an eagerly anticipated crowdfund (Crowdcube), which will be tasked with raising a minimum of £100k to sit alongside £100k recently assembled by friends and family. Just some 18 months after launching, Simon and his team have […]
It’s a curious truth that within the UK’ vast take-home ice cream arena (£1.4bn), plant-based only represents a miserly 4-5% of total ice cream sales, even though 12% of all last year’s innovation was focused on no-dairy ice cream offerings. In truth, until the Over the Moo appeared on the UK’s bite-sized ice cream horizon, […]