Coca-Cola owned smartwater is launching its summer campaign with the rollout of a brand new film featuring comedic brand spokesperson, Pete Davidson. In the new film, summer is here and like anyone, Pete wants to spend his time enjoying the most of it. To keep it smart, Pete has come up with a special solution – robopete. A new […]
Coca-Cola India has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater. The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand. The campaign by Taproot Dentsu, aims to position people […]
Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]
The makers of smartwater, a premium, vapor-distilled water with electrolytes for taste, announced the release of a new creative campaign with longstanding brand ambassador, Jennifer Aniston. Beginning in Spring 2017, the highly accomplished actor, director, businesswoman and producer will be featured in ads with her indispensable partner, smartwater. The campaign captures four, real-life candid moments […]
Coca‑Cola Great Britain (CCGB) announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown +6% year on year and is forecast to increase by a further 8% over the next three years. Reflecting Coca‑Cola’s “Made in GB” commitment, glacéau smartwater will be produced and bottled in […]