WHY CHANGE A GOOD THING? SMIRNOFF LAUNCHES NEW GLOBAL CAMPAIGN WITH CELEBRATING THE JOY OF KNOWING WHEN YOU’RE ON TO A GOOD THING
Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]