Carlsberg have unveiled the latest additions to their “Betterment” campaign starring Mads Mikkelsen. The two films by Fold7, aired in Denmark before rolling-out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be […]
Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans […]
