• Jameson Irish Whiskey partnering with Sofar Sounds for a series of pre-recorded virtual gigs showcasing emerging talent during lockdown
• 15 up-and-coming artists given the opportunity to be paid for their performances and receive national exposure
• Partnership developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships hub
Jameson, the UK’s number one Irish Whiskey, is partnering with Sofar Sounds to give UK musicians a platform to be Seen & Heard during the latest national lockdown, helping to support the best new artists of tomorrow, today. Launching on 13th January, Sofar’s online Listening Room will offer a diverse line-up of 15 up-and-coming artists the […]
- Jameson partnering with Sofar Sounds for eight intimate gigs in UK cities
- Sofar Sounds’ biggest ever UK partnership was developed in collaboration with Havas Media and JUMP
- Initiative also incorporates six-part content series on VICE music channel Noisey
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds. The initiative, Sofar Sounds’ biggest ever UK partnership, was developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships division. Jameson is partnering with Sofar Sounds for eight intimate gigs in cities […]
Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]
