After more than 140 years of knowing a good party, Southern Comfort has a big announcement. No, it’s not a new flavour or a “luxury” limited edition label – it’s so much more. It’s a phenomenon, a lively bar call and an experience so revolutionary, it deserves its own place in the dictionary: SHOTTASoCo. So, […]
Brown-Forman has redesigned the packaging of its ready to drink (RTD) Southern Comfort product to act as ‘portable advertising’ for the brand in Australia and New Zealand. Brown-Forman tasked JDO Brand & Design to create an eye catching design for the packs in Australia and New Zealand which represent 60 per cent of the global […]
American whiskey brand Southern Comfort has undertaken the biggest redesign in almost a decade as it looks to become more relevant to today’s consumers. Carried out by Austin-based brand design studio Helms Workshop, the redesign encompases the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming […]
Nothing makes it feel more like the holidays than warm gingerbread and a hint of spice. Southern Comfort knows the feeling – and they’ve bottled it just in time for the holidays. To celebrate the season, Southern Comfort introduces Gingerbread Spice – a zesty and smooth combination of warm gingerbread flavors, creamy vanilla and subtle notes […]
Southern Comfort is to launch its biggest TV push in the UK to date to build on the momentum generated by its popular “Beach” advert. http://www.youtube.com/watch?v=TrBMb82iv4Q The liqueur brand is to launch two separate ads to spearhead its “Whatever’s Comfortable 2.0” advertising strategy following the success of last year’s “Beach” ad. The advert, which featured […]