Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]

Just Eat and McCann bring the joy to your Saturday night with The X Factor sponsorship campaign

Just Eat and McCann bring the joy to your Saturday night with The X Factor sponsorship campaign

Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]

New York Bakery Co. Brings the Authentic Flavour of NYC to FriendsFest 2019

New York Bakery Co. Brings the Authentic Flavour of NYC to FriendsFest 2019

New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer.  The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]

Initials Launches ‘It’s Got To Be Galbani’ Come Dine With Me Sponsorship

Initials Launches ‘It’s Got To Be Galbani’ Come Dine With Me Sponsorship

Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]

Chang Beer Teams Taste of London 2019 to Showcase the Best of London’s Dining Scene

Chang Beer Teams Taste of London 2019 to Showcase the Best of London’s Dining Scene

Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called ‘lamiat’ in […]

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

Coors Light will launch ‘That’s Cold’ campaign, created and devised by Zenith, in collaboration with Channel 4. The brand will host the first beer branded rap battle championship, serving up ice-cold burns alongside ice-cold beers, with UK comedy favourites. The campaign will break with a Channel 4 Gogglebox advertising premier at 9pm on 19 April. […]

Pizza Hut Bring Fan-Favourite P’ZONE Back to the Starting Lineup for NCAA March Madness

Pizza Hut Bring Fan-Favourite P’ZONE Back to the Starting Lineup for NCAA March Madness

Pizza Hut is returning as the Official Pizza of NCAA March Madness – a tournament filled with happiness and heartbreak, nail-biters and epic comebacks. In 2019, Pizza Hut is feeding into fans’ excitement by launching the ultimate comeback: 17 years after its debut, the cult-favourite P’ZONE is back, returning to Pizza Hut menus US-wide. Sealed […]

Pedigree Shines the Spotlight on Adoption with New “Every Pup’s Superpower” Campaign

Pedigree Shines the Spotlight on Adoption with New “Every Pup’s Superpower” Campaign

The Pedigree brand announced “Every Pup’s Superpower” – a US-wide program that shines a light on pet adoption and celebrates the superpowers in all dogs. The campaign was launched in support of Pedigree’s sponsorship of the new IMAX documentary, Superpower Dogs, which highlights the extraordinary abilities of dogs who save lives and make the world a […]

Sisters Clash in England vs Scotland Tale as Guinness Celebrates Women’s Six Nations

Sisters Clash in England vs Scotland Tale as Guinness Celebrates Women’s Six Nations

Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]

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