Premier League Unveils Partnership with Coca-Cola

Premier League Unveils Partnership with Coca-Cola

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]

Ketel One Celebrates TV’s Finest as the Official Spirits Partner of the 70th Emmy Awards Season

Ketel One Celebrates TV’s Finest as the Official Spirits Partner of the 70th Emmy Awards Season

This September, Ketel One Family-Made Vodka will raise a glass to television’s brightest stars as the Official Spirits Partner of the 70th Emmy Awards Season. In honour of TV’s biggest night, Ketel One Vodka is pulling out all the stops, unveiling a collection of official Emmy cocktails crafted by Diageo Reserve World Class award-winning mixologist Charles Joly. The […]

Just Eat Shines a Spotlight on its Restaurant Partners for Second Year of X Factor Sponsorship

Just Eat Shines a Spotlight on its Restaurant Partners for Second Year of X Factor Sponsorship

 Just Eat is delivering even more magic to mealtimes with its sponsorship of one of the UK’s biggest television shows, The X Factor. Now in its second year, the sponsorship continues to shine a spotlight on the local restaurant talent that the Just Eat app unlocks through a series of entertaining idents, starring staff […]

Bedale AFC Make Headlines with the ‘Wurst Kit’ Ever Sponsored by Heck

Bedale AFC Make Headlines with the ‘Wurst Kit’ Ever Sponsored by Heck

Bedale AFC have made headlines again with their ‘wurst kit’ ever. Midday on Friday 27th, the sausage-based kit was launched to buy online at historicfootballshirts.co.uk, with 25% of kit sales going to Prostate Cancer UK. The kit, sponsored by Heck Food, was unveiled at The Heck Stadium Tuesday 24th of July, live on BBC Look North. […]

Jones Knowles Ritchie Shanghai Lights up Budweiser Collectible Bottles for the World Cup

Jones Knowles Ritchie Shanghai Lights up Budweiser Collectible Bottles for the World Cup

Brand design agency Jones Knowles Ritchie Shanghai is celebrating the year’s most-watched sporting moment with a limited-edition China release of eight collectible bottles designed for Budweiser beer. The design concept harnesses the euphoric energy of the global campaign idea ‘Light Up the FIFA World Cup‘ and serves as a cohesive visual identity for Budweiser’s campaign […]

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]

Heineken Returns as Headline Sponsor of European Rugby Champions Cup

Heineken Returns as Headline Sponsor of European Rugby Champions Cup

Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. The new agreement with the tournament’s organisers, European Professional Club Rugby (EPCR), will see Heineken, the world’s leading international premium beer brand, once again become the main partner of rugby’s leading European […]

Budweiser Kicks Off “Light Up the FIFA World Cup” Global Campaign

Budweiser Kicks Off “Light Up the FIFA World Cup” Global Campaign

Budweiser, the Official Beer of the FIFA World Cup, unveiled its new global campaign, “Light Up the FIFA World Cup,” which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energising fans as they watch and celebrate their favourite players, moments and teams throughout the tournament. Major highlights of […]

UEFA & Pepsi Announce ‘New Rules’ For Champions League Final Opening Ceremony Presented By Pepsi

UEFA & Pepsi Announce ‘New Rules’ For Champions League Final Opening Ceremony Presented By Pepsi

UEFA and Pepsi have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of football and build anticipation minutes before the […]

Pizza Hut to Replace Papa John’s as NFL Sponsor

Pizza Hut to Replace Papa John’s as NFL Sponsor

Pizza Hut is to replace Papa John’s as the official pizza sponsor of the NFL. According to Papa John’s, the pizza chain – which has served as the official sponsor since 2010 – and the NFL mutually agreed to cut ties. Papa John’s will now instead focus on partnerships with 22 local NFL teams and “key personalities” in the […]