Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

By on    Food, Latest, Launches  

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]

Skittles & Starburst Launch Lip Smacker Trios in Time for Easter

By on    Food, Latest, Launches, Marketing, Promotions  

Skittles & Starburst Launch Lip Smacker Trios in Time for Easter

This spring, consumers can pucker up and “Kiss the Rainbow, Taste the Rainbow” with new Skittles and Starburst brand flavoured Lip Smacker Trios packaged inside colourful plastic eggs. Mars Retail Group paired with Lip Smacker and Markwins to create the four Easter novelties — perfect for egg hunts and basket building. Each festive egg contains three candy-flavoured […]