Lyle’s Golden Syrup Returns to UK TV for the First Time in 25 Years
Lyle’s wants to attract a new generation of foodies and bakers as it launches it first TV campaign in 25 years. The £1.8m campaign, set to air on October 31, introduces the brand’s new tagline ‘Sticky But Worth It’. The TV ad, created by Iris Worldwide, sees a woman getting in a sticky mess with […]