STORMBRANDS redesigns Asda’s own-label pet food, celebrating the closeness between pet and ‘parent’

By on    Design Gallery, Food, Latest, Packaging  

STORMBRANDS redesigns Asda’s own-label pet food, celebrating the closeness between pet and ‘parent’

As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]

STORMBRANDS ignites PepsiCo’s Sting energy drink brand with supercharged creative for new Blue Thunder flavour

By on    Beverages, Creative Gallery, Design Gallery, Latest, Marketing, Non Alcoholic, Packaging  

STORMBRANDS ignites PepsiCo’s Sting energy drink brand with supercharged creative for new Blue Thunder flavour

With the global energy drinks market booming, PepsiCo enlisted STORMBRANDS to help launch an electrifying new variant of energy brand, Sting – Blue Thunder. The branding, design and communications agency delivered supercharged creative to drive awareness and trial among Gen Z consumers in Pakistan. Sting is one of PepsiCo’s fastest growing beverage brands, sitting in […]

STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal

By on    Beverages, Creative Gallery, Design Gallery, Latest, Marketing, Non Alcoholic, Packaging  

<strong>STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal</strong>

STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies. The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring […]

How supermarket own labels are becoming iconic, ownable and powerful brands

By on    Food, Interview, Latest, Marketing, Organic, Packaging  

How supermarket own labels are becoming iconic, ownable and powerful brands

OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]

Is the Sunday Roast really under threat?

By on    Food, Latest, Marketing  

<strong>Is the Sunday Roast really under threat?</strong>

A recent Good Food Nation survey highlighted that some of the UK’s most beloved customs and traditions could be under threat due to the cost-of-living crisis. Rising gas and electricity costs means that consumers are having to adapt their approach to cooking to save costs: But why should we care? The world moves on all […]

1 2