There is no doubt that brand positioning is extremely important. It is how you are geared to speak to the world; what you have to say and importantly how you want to say it. It is how you want to distinguish yourself from your competitors and the way in which you intend to occupy a […]
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]
Brand design agency Lewis Moberly has appointed Ben Sillence, former Global Design Manager of Maltesers and Dove Galaxy, as a Director of Strategy with immediate effect. Since its foundation in 1984, Lewis Moberly has worked with some of the most well-known and best loved consumer brands including Johnnie Walker, Selfridges and Waitrose Cooks amongst others. […]
Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and […]
The Black Raspberry Liqueur, Chambord, has appointed Southpaw as its global strategic creative agency, following a four-way, competitive pitch. This is a return to a global agency appointment for the brand, aiming to nurture and maintain a consistent look and feel across all markets, as well as to continue educating consumers on what Chambord is and how/when […]
TripAdvisor, the world’s largest travel site, announced the ‘2019 TripAdvisor Economic Impact Study in the Restaurant Market’ in partnership with Strategy&, part of the PwC network, revealing insights about the size, growth and key trends of the global dining industry. Strategy& also found that TripAdvisor and its subsidiaries influenced nearly $8 billion in 2018, including […]
Diageo is returning Johnnie Walker to UK TV screens for the first time in 50 years this Christmas as part of a multimillion marketing strategy to encourage younger drinkers to extend brands such as Baileys and Smirnoff to new drinking occasions. http://www.youtube.com/watch?v=n1xD9d71mMU&feature=youtu.be The drinks maker is unifying upcoming campaigns for top spirits brands Smirnoff, Baileys […]