Sumol+Compal are pleased to unveil their new look Serra da Estrela water, with new brand identity and label design by BrandMe. BrandMe created the revised brand identity and mountain landscape to support Serra da Estrela’s new positioning, tell the brand story and create a uniquely ‘ownable’ and bold iconic statement in this highly competitive category. […]
IT AIN’T BROKE, YET…
We live in an extreme world where Gen Z’s techno addiction is fuelling an incessant quest for instant gratification. As Gen Z and millennials become a larger part of the consumer population, we expect that interest in stunt- or story-based brands will intensify. Today’s hungry youth expects brands to stand up and stand out and remain dynamic to […]
Sumol is dressing for Summer! Historically connected to the freshness and fun of Summer, Portuguese soft drinks company, Sumol+Compal, are launching a Limited Edition to coincide with the arrival of warmer days. Following the success of the #SumolTribe limited edition campaign during Summer 2018, BrandMe were asked to create a Limited Edition to help drive […]