Disciple Sydney has created a new brand platform and campaign for foundation client SunRice. Based on the insight that some consumers take rice for granted and forget how it marries with some of Australia’s favourite dishes, the campaign highlights situations where a meal wouldn’t be the same without SunRice. Pete Buckley, creative partner, Disciple said: […]
SunRice has launched a packaging rebrand designed by Sydney’s Boxer & Co. The rebrand reshapes the packaging from landscape orientation to portrait. “Whilst being a clear evolution of the old pack, this product has moved into a portrait pack, which enhances shelf visibility and features an innovative re-sealable pouring spout,” Boxer and Co said in […]
