SoreThumbStudio® recently helped Surya Foods take their flagship brand — Laila®, the UK’s no. 1 selling dry rice brand — and innovate it for the ready-to-eat category. This is one of the biggest NPD innovation projects Surya Foods has undertaken in recent years, supporting their mission to capture a greater share of the UK rice […]
SoreThumbStudio® worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi®, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets. SoreThumbStudio® were challenged with building a […]