In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]
Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]
Coffee. Your humble ritual. Is bigger than you think.With the launch of its new sustainability communication, “Expect more with every cup”, NESCAFÉ Europe wants to unveil this truth to consumers: there is so much more behind a cup of coffee. Every time you enjoy a cup of NESCAFÉ Gold or NESCAFÉ Classic, you are not […]
SHICKEN Foods, the plant-based ready meal brand, is on track to achieve 10 times its current growth in 2023 after securing a major supermarket listing spanning 471 stores nationwide. Three delicious, chilled vegan-friendly meals; SHICKEN Tikka Masala (350g), SHICKEN Korma (350g) and SHICKEN Tikka Kebabs (240g/£3.80 RRP) launch this month. The pioneering start-up was launched […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
SIG today announces a BRL 10 million investment in innovative recycling technology that will enable polymers and aluminium from used aseptic carton packs to be recovered and sold separately for the first time on an industrial scale in Brazil. By expanding the range of applications for recycled materials from used aseptic cartons, SIG expects to […]
Multi award-winning brand design agency Lewis Moberly has collaborated with Nettle, the premium plant-based products brand much loved by high-end restaurants and food connoisseurs, to redesign its visual identity and packaging range design. Founded in London and now operating out of Oxfordshire, Nettle is an exciting start-up, aiming to shape the future of food using […]
Ecotone, Europe’s leading champion in organic, plant-based and Fairtrade food, has released its latest sustainability report and Food for Biodiversity action plan. The report coincides with Ecotone’s B Corp re-certification, becoming the world’s highest scoring global food business with 116.5 points – surpassing its previous 91.7 score achieved in 2019. The average score for B […]
The re-design will cut up to 330 tonnes of virgin plastic every year
Award-winning industrial design and innovation consultancy, Morrama, reveals the development of a more sustainable packaging range for restaurant chain wagamama. The new packaging will be implemented across the delivery and takeaway operations, replacing over eight million plastic packaging items. Approached by wagamama in 2021, the design team was challenged to rethink the restaurant’s takeaway packaging […]