Old El Paso, the £100m brand from General Mills, is set to explode sales of its tasty Mexican-inspired meals this spring with a £1.5million marketing campaign. The leading Mexican food brand in the UK, Old El Paso represents 58% of the sales of Mexican products within the broader World Foods category. The brand is now […]
February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]
With fan enthusiasm around the Taco Bell Doritos Locos Taco showing no signs of slowing, the Doritos brand announced the next phase of its highly successful collaboration with the national restaurant chain – the introduction of Doritos Locos Tacos (DLT) Tortilla Chips. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, will bring the […]