TBWA Lisbon has created to Ronald McDonald House Charities a unique family of lamps that only light up when they are together, symbolizing the importance of family presence in a child’s recovery
When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals. To commemorate 25 years of this important mission in Portugal, we developed a campaign that brings this […]