IHOP has Renamed its Burgers ‘Pancakes’ in Campaign by Droga5 New York

By Newsroom on June 4, 2019   Food, Latest, Launches, Marketing, Promotions  

In 2018, IHOP introduced the award-winning IHOb – for burgers – advertising campaign and the Internet had a lot to say about it. It told IHOP to stay in their lane. To stick to pancakes. So, in 2019, IHOP is taking the Internet’s advice by calling their new Steakburgers ‘Pancakes’. Launching this week, the line-up […]