The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering
• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength • Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market • Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage
ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength. Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]