What secret lies in Co-Partnership’s design for Divulge by The Prisoner?
The Prisoner briefed Co-Partnership to elevate low alcohol wine category perceptions with an intriguing low alcohol white wine to appeal to luxury wine drinkers seeking moderation—a design to break the mould and deliver the disruptive edge the brand is known for. The wine name Divulge means to ‘reveal’ and informs the concept of this low […]