Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

B Corp certified Bruichladdich Distillery has unveiled a landmark through-the-line campaign for its flagship Bruichladdich single malt whisky, The Classic Laddie, following a values-led rebrand last summer. Working with long-time creative partner Thirst, the ‘Not Your Classic’ campaign marks a step-change for the brand as it continues its mission to challenge the traditionally serious cues of […]

Thirst creates unifying global masterbrand for Brooklyn Brewery

Thirst creates unifying global masterbrand for Brooklyn Brewery

Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]

James Cropper partners with Bruichladdich on whisky industry first

James Cropper partners with Bruichladdich on whisky industry first

James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap. The coloured wrap for The Bruichladdich Eighteen and The Bruichladdich Thirty is the first of its kind in the whisky space. Made from fully recyclable paper pulp and […]

Pizza For All: Creative agency Thirst helps Ooni ignite the creative spark in everybody with launch of first premium home ingredient range

• Pizza-making giant makes first steps into the supermarket with range of premium home ingredients • Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves • New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza

Pizza For All: Creative agency Thirst helps Ooni ignite the creative spark in everybody with launch of first premium home ingredient range

Pizza-making giant makes first steps into the supermarket with range of premium home ingredients  Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves  New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza MAKING pizza […]

The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength • Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market • Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage

The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength.  Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]

Scottish Creative Agency THIRST Begins US Expansion

Scottish Creative Agency THIRST Begins US Expansion

CPG industry leader Adam Spriggs joins Thirst as partner to accelerate US growth With further US expansion on the horizon, Thirst targets turnover of £5 million by 2024  Creative agency’s clients include Ooni, Brooklyn Brewery, Botanist, Innis & Gunn, The Botanist Gin and Brewgooder  Recruitment drive on the horizon as agency has designs on becoming […]