Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

By on    Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Marketing  

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]

Bibite Sanpellegrino launches TOILETPAPER creative collaboration and social campaign

By on    Advertising Gallery, Beverages, Creative Gallery, Latest, Launches, Marketing, Non Alcoholic  

Bibite Sanpellegrino launches TOILETPAPER creative collaboration and social campaign

Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection.  Three Bibite Sanpellegrino varieties – Aranciata, Aranciata Amara and Chinò – have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, […]