Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
- Jameson partnering with Sofar Sounds for eight intimate gigs in UK cities - Sofar Sounds’ biggest ever UK partnership was developed in collaboration with Havas Media and JUMP - Initiative also incorporates six-part content series on VICE music channel Noisey
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds. The initiative, Sofar Sounds’ biggest ever UK partnership, was developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships division. Jameson is partnering with Sofar Sounds for eight intimate gigs in cities […]