Lipton Hits the Peach on Transit With the Help of TorchMedia

By Newsroom on February 17, 2015   Advertising, Beverages, Latest, Launches, Non Alcoholic  

Showcasing the first for consumer brand Lipton, TorchMedia has executed an Out-Of-Home campaign dressing trains on the eastern seaboard of Australia. The campaign suggests consumers ‘Taste the Brightside’ of the Peach variant of Lipton Ice Tea. The campaign will run throughout February and uses a creative to complement the tail end of the summer season. […]