A new concept product and campaign for Knorr, by The Weber Shandwick Collective, helps 1 in 4 of us eat healthy vegetables Knorr, Unilever’s largest nutrition brand, has unveiled a new concept product, the Supercube, made for a quarter of the population who are born with gene TAS 2R38. This makes certain vegetables such as […]
Pot Noodle Piri-Piri – a black card and a lifetime supply of Pot Noodle by adam&eveDDB
Popular ice cream lolly brand Twister has revealed a new identity, bringing out its intrinsically playful personality. In delivering a credible message of positive nutrition, the updated design aligns with Unliever’s commitment to make and market responsibly to kids. Independent design agency Sunhouse Creative worked with the Wall’s team at Unilever to re-launch the brand […]
Pot Noodle, the UK’s biggest supplier of mini-meals[2], is back again with their mission to get students excited about their future by championing unconventional careers. Whilst physical career fairs are not currently a possibility, Pot Noodle has partnered with Gradbay, a marketplace which connects students and graduates with businesses, to host a number of virtual […]
PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big Lunch, to […]
Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]
For the first time since Marmite was established in 1902, the makers of Britain’s most popular yeasty toast topper, are scouring the nation not to find the brand’s biggest fans – but to find the absolute, unequivocally greatest hater of the spread – in the hopes that they can convert them in to becoming an […]
At the first Ashes Test in Edgbaston, Marmite was handing out jars of its ‘salty black goo’ in an apparent attempt to convert Aussie spectators away from their beloved Vegemite. Labelled “Marmy Army”, the brand plans to hand out the little jars for the full five Ashes Tests. But Vegemite is having none of it, taking out […]
MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]
Since 1959, Cornetto has been talking to teens about love through actors pretending to fall in love. But, for their 60th anniversary this year, they decided to help the actors fall in love for real. ‘Making of Love’ is a true love story that was hatched with a match-making plan. With help from LOLA MullenLowe, […]