Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles. In its fifth year, the 2014 program will be elevated to new heights, […]
Heineken, the world’s most international brewer, debuted their exclusive denim collaboration with Japanese brand Neighborhood for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop Union Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, […]
