SAB Miller’s Ursus Unveils Rebrand With Pearlfisher
SAB Miller’s Ursus, one of Romania’s most iconic beer brands, has unveiled a rebrand with Pearlfisher. Pearlfisher’s challenge was to bring the Ursus brand identity and packaging in line with their new communications platform in order to create an integrated brand expression. Sarah Cattle, Pearlfisher creative director, explained: “We created a unique graphic and structural […]