Greatergood® Brands Launches Bold New Vitamin Challenger Brand, Hello Vitamins

Greatergood® Brands Launches Bold New Vitamin Challenger Brand, Hello Vitamins

London-based brand and packaging agency Greatergood® Brands has created a new vitamin challenger brand, Hello Vitamins, designed to compete confidently with own-label ranges, DTC disruptors and entry-level Amazon products. Working across brand strategy, visual identity, packaging design and e-commerce website design, Greatergood® was tasked with building a vitamin brand that felt clear, credible and desirable in a crowded and […]

World famous DJ Nic Fanciulli teams up with Defiant to launch no/lo brand Soba Circus

World famous DJ Nic Fanciulli teams up with Defiant to launch no/lo brand Soba Circus

Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]

GRAND MARNIER UNVEILS A FRESH NEW LOOK: WHERE TIMELESS ELEGANCE MEETS A MODERN TWIST

GRAND MARNIER UNVEILS A FRESH NEW LOOK: WHERE TIMELESS ELEGANCE MEETS A MODERN TWIST

Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]

The Potts’ Partnership Reimagines Its Chef-prepped Sauces with Eye-Catching ‘Kitchen Couture’ Pack Design

The Potts’ Partnership Reimagines Its Chef-prepped Sauces with Eye-Catching ‘Kitchen Couture’ Pack Design

2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement. With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in […]

Hopleaf Pale Ale restored to iconic status by bluemarlin

Hopleaf Pale Ale restored to iconic status by bluemarlin

Hopleaf Pale Ale, one of Malta’s most cherished beer brands, has unveiled a bold new visual identity by brand design agency bluemarlin, marking a confident return to relevance for the historic brew. First introduced to Malta in 1928, Hopleaf’s iconic red leaf had gradually lost its presence amid increasingly generic beer design. bluemarlin set out to […]

DN Designs Unveils a Clean, Functional Brand Identity for Enlite Beverages

DN Designs Unveils a Clean, Functional Brand Identity for Enlite Beverages

DN Designs has completed the branding and packaging design for Rithm’s Enlite, a functional beverage brand positioned for today’s health-aware and performance-driven consumer. Developed for a competitive FMCG landscape, the project delivers a modern, scalable visual identity that prioritises clarity, shelf visibility, and long-term brand flexibility. Designed as a contemporary hydration solution, Enlite enters a […]

Crafted By The Creek: Black Creek® Cheddar Redefines Midwest Authenticity with a Bold New Brand Identity

Crafted By The Creek: Black Creek® Cheddar Redefines Midwest Authenticity with a Bold New Brand Identity

Chase Design Group blends craftsmanship and confidence, transforming a regional favorite into a beacon for authentic Wisconsin cheddar In the heart of Wisconsin’s Fox River Valley, at the crossroads of the North Woods where farm and forest intersect, is a village called Black Creek, where premium cheddar cheese gets its distinctive flavor profile. That’s where […]

Appartement 103 elevates the rawest expression of nature with Oyster Gin

Appartement 103 elevates the rawest expression of nature with Oyster Gin

From Cartier’s panther to Hermès’ horse to Fabergé’s eggs, luxury brands have always turned to nature for inspiration. Its power comes from the universal dualities it embodies, and from the way it awakens our deepest emotions: fragile yet fierce, timeless yet ever-changing, raw yet refined. These tensions mirror luxury’s aim to create objects that resonate […]

Pip & Nut unveils bold new look for next wave of growth

Pip & Nut unveils bold new look for next wave of growth

Pip & Nut, the UK’s number one nut butter brand, has launched a bold new packaging design across its range – marking the next phase of growth as the brand eyes further category expansion and new shopper acquisition. The refresh, developed in partnership with long-term design agency B&B Studio, builds on an eleven-year collaboration that […]

A bright future: Sol radiates optimism through new global identity, packaging and premiumisation designed by LOVE. to connect with a younger adult audience

A bright future: Sol radiates optimism through new global identity, packaging and premiumisation designed by LOVE. to connect with a younger adult audience

Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]

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