Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP

● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are ● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs

Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP

For years Walkers have sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT. In a world where food debates rage on, crisps and sandwiches […]

From Potato to Packet: Walkers Crisps As You’ve Never Seen Them Before

From Potato to Packet: Walkers Crisps As You’ve Never Seen Them Before

To mark the launch of Farmershub.co.uk, the new site dedicated to the latest news and debate from the British farming community, PepsiCo UK has built an animated, sustainable sculpture, combining photography and video to tell the story behind Walkers crisps. The animation was created by Royal College of Arts graduate, Sarah Beeby, and captures the […]