Weetabix Food Company has partnered with Morrisons to create a new sports nutrition food box, offering a selection of protein products at great value, that can be delivered direct to consumers. Available to order now and retailing at £18 the box will contain three brands: x4 Weetabix On The Go Protein drinks, x4 Premier Protein […]
Weetabix Food Company is launching a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks. Priced at £1.99 MRSP for a pack of five and available instore now at a promotional price of £1, the new Alpen Light bar […]
Cereal brand pledges support as part of ongoing mission to provide a healthy breakfast to the nation’s disadvantaged school children
Weetabix Food Company today announces its commitment to support Marcus Rashford’s Child Food Poverty Task Force. The company behind the nation’s favourite breakfast cereal is endorsing the campaign’s policy requests for the expansion of the free school meals scheme. This builds upon Weetabix’s existing work to ensure that school children are able to start the […]
Ready brek, the smooth porridge oat brand from the Weetabix Food Company, is returning to TV for the first time in five years, with its ‘Central Heating for Everyone’ campaign. The advert by creative agency bigdog, brings back Ready brek’s iconic ‘glow’, which was also reintroduced on pack earlier in 2018. Unveiled in time for […]
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from September, the design of the premium tins is inspired by Alpen’s mountain visual heritage […]
The Weetabix Food Company, owners of one of Britain’s leading cereal brands, welcomed the news that it is to be acquired by Post Holdings, Inc., a consumer packaged goods holding company. The deal values Weetabix at £1.4 billion. The acquisition comes on the back of the growth in Weetabix’s UK market share for cereals and […]