Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]
Sydney based brand agency WhatCameNext_, the creative partner to one of Australia’s leading craft brewers. brought Yak Ales to the Sydney Mardi Gras 2019 in true party style. For this world-renowned festival celebrating inclusion and diversity, WCN_ took the brand to the next level by creating its full presence. The Yak Ales portfolio is a wide range of brews, […]
The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]
Carlton & United Breweries (CUB) has just released the first non-alcoholic beer in the brewery’s 180-year history. Called Carlton Zero, its release marks a long-term shift in Australia’s drinking habits: low and mid-strength beers now represent 20 per cent of CUB sales as people increasingly moderate their alcohol intake. Carlton Zero will look to expand the […]
