Ricola Taps into Wellbeing Trend with ‘Wish You Well’ Brand Campaign
Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]