During Consumer Week, Burger King® takes over Google Maps to hand out discounts at rival restaurants
On World Consumers’ Day, people searching for competitors on Google ended up finding reasons to choose BK Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted […]