Gordon’s to Offer Free Drinks for Commuters Hit by Train Delays

By Newsroom on February 2, 2018   Alcoholic, Beverages, Latest, Launches, Marketing, Promotions  

Gordon’s, the Diageo-owned gin brand, is giving out half-price or free gin and tonics to commuters hit with rail delays. The campaign, #YayDelay by MullenLowe Group, uses an algorithm to identify train delays at Waterloo station, as well as tweets with the hashtag to unlock the offer. Passengers will need to keep an eye out […]