The Asics London 10k’s Weetabix Protein Youth Challenge Goes Virtual

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Virtual Youth Challenge aims to keep children active and support donations to Fareshare

The Asics London 10k’s Weetabix Protein Youth Challenge Goes Virtual

Virgin Sport and Weetabix Protein are inviting families to virtually take part in an exciting nationwide running initiative for ASICS London 10K, the “Weetabix Protein Youth Challenge”, to encourage children across the country to get moving. Due to the Covid-19 pandemic, the ASICS London 10K will no longer be taking place on Sunday 5th July […]

Weetabix Unveils New Partnership With Virgin Sport

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Weetabix Unveils New Partnership With Virgin Sport

Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]