In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road. The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head […]
With help from Y&R New Zealand, Kraft Heinz Australia has launched a major campaign for its new infant food pouches that feature a transparent window. The campaign launched on free-to-air channels, and will roll out across a range of media including out-of-home, digital, and shopper media. Jono Key, managing director, Y&R NZ said: “New mums, […]
