Tiger Beer Deviates from Conventional Celebrity Endorsements to Brand Storytelling in Japan

By Newsroom on March 4, 2019   Advertising, Advertising Gallery, Alcoholic, Beverages, Creative Gallery, Latest, Launches, Marketing  

Tiger Beer, in partnership with brand experience agency The Lab, has launched its first brand video and website in Japan. Following the introduction and implementation of its nationwide Trade Activation Platform, YŪKI in 2018, the brand has successfully created Tiger YŪKI bar in Tokyo and YŪKI Habitat in Fukuoka, and is on track to continue […]