A NEW drinks sector has opened up in the UK – thanks to the launch of ZAG which is causing a stir in the industry. There is growing interest from both the retail and hospitality trades in the premium adult drink that has created a category all of its own – alcohol-free beer alternatives. ZAG, […]
Zag has developed a new vision for YO!, moving it from a casual dining brand to a Japanese food brand with a portfolio of new propositions New strategy developed with YO!’s senior executive team to help brand evolve from fast-casual restaurant, to multi-format, out of home dining experience
Independent growth consultancy, Zag, has announced its latest work for YO! Sushi, officially renamed YO!, with a dramatic overhaul of the entire brand experience to help prepare it for the next phase in its growth. In a move to reposition the YO! brand within an increasingly competitive market, the new identity will emphasise the freshness, […]