During Consumer Week, Burger King® takes over Google Maps to hand out discounts at rival restaurants

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During Consumer Week, Burger King® takes over Google Maps to hand out discounts at rival restaurants

On World Consumers’ Day, people searching for competitors on Google ended up finding reasons to choose BK Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted […]

The Fire-Infused Fusion: FILA and Burger King®’s Unique Collaboration

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The Fire-Infused Fusion: FILA and Burger King®’s Unique Collaboration

The brands have joined forces in a unique collection that creatively blends the identity and essence of both, symbolized by the collection’s flagship product, the FX-33 sneaker; the campaign “The Collab Born from Fire” was created by DAVID São Paulo FILA and Burger King® unveil an unprecedented collaboration inspired by urban lifestyle, a shared characteristic […]