Heineken has announced details of an Australian-first innovative media activation, designed to connect with consumers in the lead up to the 2017 Formula 1 Rolex Australian Grand Prix. This will be the first local event to mark Heineken’s new major strategic global partnership with Formula 1. Heineken and JCDecaux have partnered to create specially designed, […]
45,000 Quality Street wrappers fall from the sky as families, residents and animals frolic in an idyllic snow-covered festive street as it positions the chocolate favourites as the “First sign of Christmas”. In selected cinema screenings, the audience will also be given a magical 4D experience with real wrappers fluttering down on them as the […]
