BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the account in a competitive pitch.
Launching during Great British Bake Off on 2nd November, the work will centre around the brand’s new ‘Deliciously Unsquare’ positioning, celebrating Britain’s passion for all things eccentric–with the iconic orange chocolate at its very heart.Directed by Chris Boyle through Private Island, the activity will run in TV, VOD, DOOH and Social, and will feature such staples of British ‘Unsquareness’ as people watching people watching telly, cheese-rolling, croquet, Brian Blessed’s booming voice, and of course the chocolate itself: the classic ‘ball’, the multi-flavoured orange ‘Segsations’ and the new large bar.
Rosie Bardales, Chief Creative Officer at BETC, said‘Terry’s Chocolate Orange isn’t just a chocolate, it’s a part of British life. We wanted to celebrate it, along with all the other deliciously unsquare creations.It goes without saying…we had a ball’.
Albane De La Neuville, Marketing Manager said ‘We knew from the first pitch meeting that we’d seen something special: true to the product’sunique heritage, while utterly refreshing at the same time. It’s a fantasticbrand, which finally hasfantasticadvertising once again.’
Source: BETC London