The third Royal Salute Polo Edition designed by Boundless Brand Design celebrates the iconic ‘Blue City’, Jodhpur.
The Royal Salute 21 Year Old Jodhpur Polo Edition toasts the Scotch’s longstanding affinity with polo, the ‘Sport of Kings’, which dates back over a decade. This all-new expression continues the theme of the iconic polo destinations in the collection designed by Boundless Brand Design, celebrating the ‘Blue City’ of Jodhpur, India, as the birthplace of modern polo.
Jodhpur is full of dazzling colours, smells, and sounds, it’s a city bustling with energy and steeped in history. Originally painted blue to signify its occupation by the Brahmins, its sea of azure and indigo houses makes the ‘Blue City’ one of the region’s most beautiful destinations. A truly mesmerizing location and one of polo’s most vibrant homes.
The design brief was to create a proposition that illustrated the magic of Jodhpur and celebrate the cultural and royal influences that Rajasthan has had on the ‘Sport of Kings’.
The design of the box is inspired by the sunset polo matches played in the grounds of the royal Palaces, just as it does in real life. The contemporary illustration encapsulates the magic of the luxury lifestyle set in a vibrant and sensorial city.
The rich blues of the city’s buildings and the deep pinks of the region’s national flower, the Rhoda, grow around the Palace creating a truly enchanting scene, making a magical gift for any whisky lover.
The 21YO flagon is presented in vibrant yellow perfectly capturing the essence of the golden blend, reminiscent of the rich spices and flavour notes that can be found in the region.
These beautiful details are further brought to life off pack in a brand world toolkit and evocative key visuals created by Boundless Brand Design.
Hamish Shand, Founder and Creative Director, says; “Jodhpur is a city of immense sensorial inspiration, wrapped up in iconic royal heritage, creating the perfect inspiration for a mesmerising iconic pack design. The illustration of the sunset flushed polo matches played in the grounds of Royal palaces set in the iconic ‘Blue City’ is the perfect scene for the latest edition of this giftable Polo Edition”.
Source: Boundless Brand Design
You must be logged in to post a comment Login