Kyon Drinks, the company behind the dynamic new soft drink brand The Ppinger – a bold and zesty beverage with an aromatic ginger kick – reports a positive response to its recent sampling initiative.
The brand has been out and about over the summer months offering tasting and selling opportunities to consumers in high traffic shopping destinations around London, where the all-natural drink has been enthusiastically received.
The Vegetarian Society approved ‘soft drink with a hard edge’ offers a clear point of difference within the competitive soft drinks category, combining an appetisingly unique, refreshing flavour with the proven health benefits of ginger. Developed to be enjoyed straight, the highly versatile non-alcoholic drink also represents an adventurous and fiery mixer, either blended in a smoothie, a ‘mocktail’ or shaken with a little rum.
Commenting on the consumer sampling initiative, founder Daniel Suppey says, “We have been delighted with the excellent response to The Ppinger. As a small brand breaking into the highly competitive drinks soft drinks sector which includes a number of major players with established credentials, sampling is key to driving awareness and stimulating trial”
Source: Kyon Drinks